Tempur-Pedic is the gold standard in mattresses. However, sometimes the price point makes it difficult for some buyers to justify the investment. Today we’ll be talking about the difference in the new Adapt and ProAdapt line from Tempur-Pedic and how it is opening new markets with their new Adapt Tempur-Pedic line.
A New Entry-Level Tempur-Pedic
Adapt is a new entry-level Tempur-Pedic line with the standard TEMPUR memory foam. It's at a very competitive price point and competes with Serta and Sealy. Priced at $1,999 for a queen, the Adapt hits the mark at a very competitive starting price for the luxury mattress buyer.
And the New ProAdapt Mattress for a Great Night's Sleep
Tempur-Pedic also launched their new ProAdapt line, which features their APR foam, the most adaptive material that they've invented.
The APR foam provides a deep and rejuvenating night's sleep. There are four possible ProAdapt models: Firm, Medium, Medium Hybrid, and Soft.
The APR foam on the ProAdapt line is the most responsive of the Tempur-Pedic materials. It eliminates motion transfer, so you won’t be woken up if your partner tosses and turns. The ProAdapt has the Smart Climate Dual Cover System on the top. It's a surface-level cooling technology that helps keep you cool for 20 to 30 minutes to help regulate your body heat. It’s not meant to keep you cool all night long, but it's great for the initial time when you get into bed for the night.
Why Launch New Tempur-Pedic Mattress Models?
One of the biggest reasons that they came out with this new Tempur-Pedic line is that there was quite a price gap between Tempur-Pedic and some other luxury mattresse. Now it's a competitive advantage against Serta and Sealy to show some different options for the luxury mattress shopper.
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